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This year’s Black Friday car buying is unique. What to know

David Paul Morris | Bloomberg | Getty Images

When it comes to buying for a new automobile, this isn’t your normal Black Friday shopping experience.

Deals and discounts that were formerly prevalent at this time of year are becoming increasingly difficult to find. An continuous global scarcity of microchips — critical components required for today’s automobiles to function — continues to hamper the creation of new cars by automakers, resulting in demand outstripping supply.

The editor in chief of Cars.com, Jennifer Newman, claimed that in any other year, “you’d be able to get offers on cars.” “It will be restricted this year,” says the author.

J.D. Power and LMC Automotive’s most recent estimate of the average price paid for a new car indicates that the supply-demand mismatch has driven the average price paid for a new vehicle to around $44,000. That is a 19.3 percent increase over the average transaction price of $36,887 recorded in October 2020.

Demand from consumers has also spilled over into the used-car market, driving up prices in that sector as well. Based on data from the car-shopping app CoPilot, the average price for vehicles between one and three years old is $38,974, representing a 46 percent increase from $26,627 two years ago.

Because, in general, automakers don’t need to give significant discounts to sell cars at these record transaction costs, they’ve reduced their incentive programs, which has contributed to the record transaction prices.

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According to a J.D. Power/LMC assessment, the average manufacturer discount is $1,628, which is a record low for the industry. That is a decrease of $1,871 from $3,499 a year earlier, and it is the first time in history that the average sticker price has been less than 4 percent of the average sticker price.

Even though there are few and far between offers, there are a couple that stand out, according to Cars.com’s analysis. A manufacturer discount ranging from $1,250 to $4,000 on the 2021 Jeep Renegade (depending on region and vehicle characteristics) is included in the price, which starts at little under $25,000 and goes up from there. The 2021 Buick Enclave, which has a starting price of around $40,000, is available with a $3,750 discount. Both agreements are set to expire on November 30.

According to a poll conducted by Cars.com, despite continued inventory shortages, 63 percent of in-market consumers said they want to purchase a new car before the end of the year.

Your existing vehicle is your most valuable negotiating tool. Dealers are interested in your trade-in.

Ivan Drury is a character in the film Ivan Drury

Edmunds.com’s insights manager is a senior manager.

If you’re one of them, be prepared for little wiggle space on the price of the car, according to Ivan Drury, senior manager of insights at Edmunds.com. “If you’re one of them, be prepared for little wiggle room on the price of the car,” he added. Buyers frequently end up paying more than the advertised amount.

Depending on the automobile you’re trading in, you may be able to haggle the value that has been given to it.

“Your existing vehicle is your most valuable negotiating tool,” Drury added. “Dealerships are interested in your trade-in.”

Additionally, you may be able to secure a favorable financing arrangement, according to him. Some manufacturers are still offering zero percent finance (or financing as close to zero percent as possible) on specific makes and models for the most creditworthy customers. According to Experian, the average interest rate for a vehicle loan is around 4 percent in all other cases.

And if you do happen to come across anything you like, it could be a good idea to move swiftly. According to Edmunds, for the first half of November, one out of every twenty new automobiles sold on the same day they were driven off the dealer lot. Almost a third of the inventory sold within the first week, and almost half sold inside the first two weeks.

It may be more cost effective to order your vehicle rather than purchasing it off the lot if you are unable to locate what you are looking for and have some flexibility in the time frame for when you want to make your purchase.

“You can have the precise automobile you want,” said Cars.com’s Newman. “You can get the exact vehicle you desire.” “It’s possible you’ll have to wait a long.”

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